Phase 2 · 30 days
🗂️
Client CRM — no more Excel
Every enquiry from the contact form lands directly in Airtable. Each client gets a record — name, matter type, status, notes. You can filter by conveyancing vs litigation, see open matters, and never lose a lead in an inbox again.
Airtable
Form integration
Pipeline view
Phase 2 · 30 days
📊
Live client dashboard
A private dashboard — accessible only to the CNG team — that shows incoming enquiries, active matters, and follow-up reminders. No login complexity, no bloated software. Just what you need to run your client relationships week to week.
Matter tracking
Enquiry log
Team notes
Phase 2 · 30 days
🗃️
Client database intelligence
Most law firms sit on 10–30 years of client data spread across Excel files and email threads. We audit, clean, and segment that history — by matter type, nationality, language, last contact date, and value. The result: a properly segmented audience you can actually market to, automatically, in the right language.
Excel → CRM migration
Client segmentation
EN / SV / DE audiences
Phase 3 · 60 days
📨
Segmented email campaigns
Once the client database is clean, you can send the right message to the right person. British conveyancing clients get a "Selling your Spanish property?" email. Scandinavian buyers get their NIE reminder in Swedish. Past inheritance clients get a tax update in autumn. All targeted, all branded, all automatic.
MailerLite
Multilingual
Re-engagement
Phase 3 · 60–90 days
✉️
Automated follow-ups
When someone fills in the contact form, they immediately receive a branded confirmation email. After 3 days with no reply from you, an automatic reminder goes out. After the matter closes, a review request to TrustLocal. All automatic.
Email sequences
Review requests
MailerLite
Phase 3 · 60–90 days
📅
Legal Journal — 2 articles/month
Each month, two high-quality legal guides go live. Buying property post-Brexit. Inheritance tax for non-residents. NIE step-by-step. These articles bring in Google traffic, answer the questions your clients are already asking, and position CNG as the expert voice in Torrevieja.
SEO articles
Lead magnets
AI-assisted drafts
Phase 4 · 3–6 months
🌍
Spanish language site
A full Spanish version of the site — same content, properly translated, not Google-translated. Separate hreflang pages indexed individually by Google. Opens up the local Spanish market and the large population of non-English speakers on the Costa Blanca.
ES version
Hreflang
Local SEO
Phase 4 · Optional
🔄
Migrate to cnglawyers.com
Once the site has proven itself on the subdomain — live traffic, real leads, Google indexed — we migrate everything to your own domain. All rankings transfer. The subdomain is just a clean launchpad. You own the final product outright.
Domain migration
301 redirects
Full handover
Phase 3 · 60–90 days
📱
Blog → social, automatically
Every legal guide published on the site gets repurposed automatically — a LinkedIn post, an Instagram carousel, a Facebook summary. One piece of content, five channels. The same article that ranks on Google also builds CNG's social presence without anyone writing a separate post.
Social automation
LinkedIn
Instagram
Phase 3 · Optional
💬
SMS & WhatsApp campaigns
CNG already has clients who trust them and a WhatsApp number that's actively used. A structured SMS or WhatsApp broadcast — "Annual tax filing reminder for non-residents," "New NIE appointment slots available" — costs almost nothing to send and converts better than email. Strong GMB + AI visibility makes this even more powerful: you're already front of mind.
WhatsApp broadcast
SMS
Retention
